jacket image for Strategic Thinking by Andy Bruce

Strategic Thinking


Andy Bruce - Author
Ken Langdon - Author

Dorling Kindersley : Essential Managers

Paperback : 24 Aug 2000

£5.99

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Learn how to define, develop and implement a dynamic business strategy


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Introduction

Learn how to define, develop and implement a dynamic business strategy with Strategic Thinking. This concise and informative guide shows you how to plan short- and long-term objectives, how to put together the right team for the right job, how to communicate your vision and how to maintain a flexible approach by monitoring past performance and predicting future trends. It covers the essential tools of strategic management, from SWOT analysis and feasibility studies to budgeting forecasts, to help give you a competitive edge in today's fast-moving business world.

  • Practical techniques show you how to set out your objectives, identify market trends, make a risk assessment and develop a flexible market plan
  • Clear text and illustrations cover every aspect of strategic management
  • Simple checklists enable you to be fully prepared when defining, developing and implementing a strategy
  • Accessible charts and flow diagrams explore different options for action and provide useful examples

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Product details

Format: Paperback
ISBN: 9780751327984
Size: 124 x 177mm
Number of pages: 72
Publication date: 24 Aug 2000
Publisher: Dorling Kindersley

Other formats for Strategic Thinking:

ePub eBook :eBook : £6.00

Strategic Thinking


Andy Bruce - Author
Ken Langdon - Author

£5.99

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