Essential Managers: Managing for Excellence

Adele Hayward - Editor

£25.00

The essential guide to successful management

Introduction

Grouped into a number of linked sections, the manual begins with the general principles and specific practice of Achieving Excellence; this leads into the next three parts: Leading Effectively, Managing People and Coaching Successfully.

Excellence also depends on mastering technical skills. These are discussed in Managing Projects, Thinking Strategically, Managing Budgets and Understanding Accounts. Every manager needs these skills, often on a daily or weekly basis.

Selling Successfully and Marketing Effectively cover a wide range of skills. Once the fear of selling has been overcome, the techniques of effective salesmanship can be mastered. However, salespeople can only operate well within a context of effective marketing - using a host of ways to give the customers what they want at a profitable prive that they are happy to pay.

Whether the information in this book is familiar or new, excellence will follow from understanding the facts, absorbing the precepts and applying them. Effective management is defined as excellence in every respect and in every action.

• Benefits you, your staff and your organisation
• Covers key areas of business management, from drafting budgets to e-commerce strategies
• Combines easy-to-follow charts and diagrams with expert advice
• Includes over 1,200 power tips for achieving business excellence

Reviews

Review by: Rajeev Goyal, 25 August 2005

An excellent book...a must for all managers. This book has helping me to overcome my own shortcomings and also helps me to impart training to my colleagues. This is the second book I possess after 'Manager's Handbook' and I must say that it has helped me a great deal in performing my responsibilities.

As usual, the DK books are rich in text and also the pictures. The photographs are just as appropriate as the text and the actors have done a fine job in emoting the right expressions. Well Done!

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