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Look inside: Essential Managers: Effective Public Relations
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Introduction
Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information, whether writing news releases or organising press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence.
- Practical techniques show you how to develop effective public relations skills and implement publicity campaigns
- Clear text and illustrations cover every aspect of creating and monitoring media coverage
- Simple checklists enable you to be able to be fully prepared for presentations, events and handling crises
- Accessible flow charts and diagrams explore different options for creating the right image and provide useful examples
Product details
Format: Paperback
ISBN: 9780751312904
Size: 124 x 177mm
Number of pages: 72
Publication date: 02 Aug 2001
Publisher: Dorling Kindersley
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