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Look inside: Essential Managers: Marketing Effectively
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Introduction
Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to dramatically improve your chances of attaining instantly recognizable products.
- Practical techniques show you how to develop effective marketing skills and plan and implement a marketing strategy
- Simple checklists enable you to explore every aspect of gathering, analyzing and making use of market research
- Accessible charts and diagrams help you to implement promotion and publicity campaigns to enhance your organization's image
- Clear text and illustrations cover every aspect of getting to know your customers and building customer loyalty
Product details
Format: Paperback
ISBN: 9780751312133
Size: 124 x 177mm
Number of pages: 72
Publication date: 05 Apr 2001
Publisher: Dorling Kindersley
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